2026 North Adams Community Sponsorships

Interested in sponsoring a North Adams Community Event in 2026?

Please submit your email below to request all available opportunities and rates.

  • The following community events are available to sponsor!

    SIGNATURE EVENTS

    Fourth of July Fireworks
    Approximate Attendance: 2,000+

    A popular summer tradition, the residents of North Adams enjoy a spectacular 30-minute fireworks display against the majesty of the Hoosiac Range after a Steeple Cats baseball game to celebrate Independence Day.

    Motorama
    Approximate Attendance: 1,500+

    Last year Motorama attracted 400 vehicle entrants (its largest event) throughout the Northeast and Mid-Atlantic to the delight of motor enthusiasts. It has safely established itself as one of THE must-attend car shows in the Northeast! Folks attend from Massachusetts to Virginia to California.

    Fall Foliage Parade
    Approximate Attendance: 2,000+

    One of the most treasured events in the Berkshires returns for its 69th year with floats, bands and more!

    LumiNAMA Holiday Light Festival
    Approximate Attendance: 7,000+

    LumiNAMA supports the creation of 80+ holiday windows, provides cash stipends to local community groups and artists to decorate unoccupied storefronts, funds and builds 6 major light installation displays, drawing thousands to downtown North Adams over a 7-week period. It kicks off with the City’s tree lighting and wraps up with the Ball Drop ringing in the New Year!

    COMMUNITY EVENTS

    WinterFest
    Approximate Attendance: 250+

    WinterFest is about bringing the community together during the cold months. Downtown hosts an artisan craft fair, chowder cook-off from local restaurants, horse-drawn wagon rides, a bonfire with s’mores, and much more!

    First Fridays
    First Friday of Each Month
    Approximate Attendance: 100+/monthly

    On the First Friday of each month, downtown galleries host opening receptions, food trucks offer up tasty treats and local businesses offer activities based on the monthly theme.

    Windsor Lake Concerts
    Every Wednesday (June-August)
    Approximate Attendance: 100+/concert

    Every Wednesday from the beginning of June to the end of August all are welcome to join the City for a free concert with a variety of bands throughout the series.

    PRIDE Celebration
    Approximate Attendance: 750+

    North Adams PRIDE hosted its first event in 2021 to celebrate the LGBTQ+ community through the Northern Berkshires and quickly grew into one of the major events of the summer over the past couple of years.

    Eagle Street Beach Party
    Approximate Attendance: 500+

    250,000 tons of sand is spread along Eagle Street donated by Specialty Minerals to create a temporary beach in downtown North Adams. Non-profits line the sidewalks handing out sand buckets and shovels along with other fun items.

    Downtown Celebration
    Approximate Attendance: 500+

    Last year 85 vendors and 4 food trucks lined Main Street. Activites included making balloon art with the Balloon Lady, watching the Berkshire County Line Dancers, or listening to several bands staged throughout downtown.

  • Community events help bring all residents together to celebrate all the amazingness of North Adams! Your sponsorship helps fund the following for each event:

    *Activities

    *Supplies

    *Public Safety

    *Promotion

    *Event Management

    Without your support, many of our beloved community events would not be possible!

  • Depending on your sponsorship level, your brand will be featured in some of the following ways:

    PAID ADVERTISING

    Direct mail postcards

    Billboards

    Radio

    Facebook Ads

    PROMOTION

    Press releases

    Wayfinding Signage

    Posters + Flyers

    DISCOVERNORTHADAMS.COM

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